In the late 1970’s The Reds® must have seemed anachronistic, as the omnipresent organ evokes the Doors, while singer Rick Shaffer sounds like Mick Jagger at his most drawling. Occasionally, the band recalls the post-punk scene they came out of, as on “Endless,” with its electronic beat and cavernous new wave guitar. But more often, they sound like bluesy rock ‘n’ roll purists; opening track “Big Boy” kicks off the album with a thundering stomp, featuring tinny keyboards and arena-sized guitar leads that would fit right in on any classic rock play list.
On Early Nothing, the vocals are typically placed low in the mix, buried beneath layered, metallic guitars and the ever-chugging rhythm section. The Reds® have a knack for setting an eerie mood.
∎ Alex Hudson - Discorder Magazine - Vancouver, Canada